Brand identity
Visual systems built to hold up across packaging, storefront and campaign — not just a logo file.
I build brands from the identity out — positioning, packaging, storefront and the software behind them. Currently running Germar, Maison Germar and Germar Studios.

I'm Abdelwahab — an entrepreneur from Egypt working across branding, design, AI and e-commerce. I don't just start companies; I build the identity that makes them worth remembering.
As CEO of Germar, Maison Germar and Germar Studios, I work across luxury product brands, premium aesthetics, and the software and AI systems that run behind them.
What I care about is brands with a spine — where the packaging, the copy and the buying experience all say the same thing about who the company is.
WHAT I FOCUS ON
Visual systems built to hold up across packaging, storefront and campaign — not just a logo file.
Amazon operations and digital storefronts, from product research and listings through to inventory and ads.
Practical AI tooling that removes repetitive work from a small team so the output stays ahead of the headcount.
Long-range brand architecture: where a company sits in its market now, and what it has to own three years out.
Six disciplines, one operator. Built at the intersection of creative work, trading and the tools that keep both moving.
5 SKILLS
5 SKILLS
5 SKILLS
5 SKILLS
5 SKILLS
5 SKILLS
Three companies. Built, launched and still running.
A premium brand built around refined aesthetics and quality manufacturing. Designed from the identity out, with Amazon FBA operations built to scale behind it.
The luxury line in the Germar universe. Repositioned packaging, a tighter product story and a slower, more deliberate voice aimed at a high-end buyer.

My software arm — websites, internal systems and AI tooling. Started by building what Germar and Maison Germar needed, and now building the same for other companies.
MORE IN PROGRESS
Follow progress on Instagram2022 → PRESENT
Graphic Designer & Visual Creator
Learned the craft properly — Photoshop, Illustrator, the full toolkit. Built logos, identities and marketing material until the eye for spacing, weight and colour became automatic.
Creative Director & Brand Builder
Moved from designing assets to designing systems. Built brand architectures meant to survive a product line expanding, a market shifting and a founder changing their mind.
CEO & Founder
Founded Germar and ran every part of it — sourcing, product development, brand strategy and Amazon FBA growth. First time the design work had to answer to a P&L.
Luxury Brand CEO
Launched the luxury line. Slower product cadence, heavier packaging, a quieter voice — repositioned for a buyer who reads the details before they read the price.
Software & AI Founder
Founded Germar Studios to build the websites, internal systems and AI tooling I kept wishing existed while running two brands with a small team. What started in-house now ships for other companies.
Collaborations, partnerships, or a project you want a second opinion on — the inbox is open.
FIND ME ON